Musa do dia: Yasmin Sewell

Yasmin Sewell , nascida na Austrália, tem estado a frente da moda desde que ela se mudou para Londres com 20 anos de idade.
Logo após instalar-se em uma das principais capitais da moda, lançou a boutique Yasmin Cho, que foi eleita uma das cinco lojas mais influentes do mundo por três anos consecutivos.
Conhecida internacionalmente por seu olhar aguçado e sua capacidade de detectar futuras estrelas da moda, Sewell era compradora e diretora de estilo da famosa Liberty of London e da Browns.

O melhor do estilo da Yasmin é a falta de procura das tendências, é o estilo verdadeiro e original. Um pouco andrógino, Yasmin consegue demonstrar que esta sempre leve e confortável.
Agora, Yasmin saiu da Liberty para começar um negócio próprio! Tenho certeza que será bem feito!

What makes your style idiosyncratic?
I suppose I'm really comfortable in what I wear, which translates as confidence. Others react more positively to me when I'm wearing clothes that I feel comfortable in rather than the killer, “just seen in Vogue” dress.

What is your favourite item in your wardrobe?
My grey Christopher Kane cashmere biker cardigan. It always feels right - for work, out for dinner, or for travel.
What is your fallback outfit?
Slouchy jeans, a vibrant-coloured printed T-shirt and a double-breasted blazer.

“My first memory is my mum. Not in a ‘borrow Mummy’s Chanel handbag’ way – that wasn’t my life at all. She went through a stage of making her own clothes, and they were fabulous: pink strapless gowns, lots of shoulder pads...”

What are your five desert island staples?
An Eres bikini, Bio Oil, an Isabel Marant cover-up, tea tree toothpicks and a snorkel.

“I was offered a job in a small estate agency McGrath Partners – a young, dynamic under-30 crew working for a psychotically ambitious man [John McGrath]. I spent two or three years with him as his PA, and it was the best higher education I could have had. But when I got ambitious, I thought, ‘No, no, no – fashion, babes.’ Not corporate: don’t tie my hair back, don’t tell me to wear a suit. I wanted to work in a creative field, but a young girl from a corporate industry, people didn’t want to give me a chance.”

“I was nervous about getting it off the ground, but I had some savings... as soon as I put it out there, though, within about four weeks I was at full capacity. I took on a six-month contract with Australian brand Saba. And then there’s Liberty, which is a massive, massive one, because it’s a revitalisation of the entire store.”

What aspect of fashion do you dislike?
Unethical, mass-produced stuff.
Which part of your body would you like to change?
Longer legs and great posture would be very welcome

What is your one piece of fashion or beauty advice?
Invest in a great haircut that reflects your personal style.

If you could steal anyone's wardrobe - past or present, fictional or real - whose would it be and why?
It would have to be Katharine Hepburn's wardrobe. I'd wear every single piece, none of it would go to waste.

“I loved what I had access to in Browns... It’s an incredible institution and the respect that people have in the industry for that store is like nothing else, but I love working for myself and I knew that I could do more.”

What has been your biggest fashion faux pas?
My cappuccino-coloured paisley printed tracksuit with matching hoody that I wear around the home. It looks like an old velour couch.

What is a day in the fashion life of Yasmin Sewell?
I wear clothes from Braus, a Brazilian label, to pilates. Then it's high-waisted trousers or jeans by Acne, T-shirts by Balenciaga or Josh Goot, blazers from APC, and ankle boots. I love to be boyish in the day and then wear a dress in the evening to switch my mood.